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A smaller but still notable number had also begun to develop successful business strategies and deals beyond YouTube, from marketing to merchandise. A couple of years ago I had occasion to attend an annual event called Playlist Live that is a sort of combination trade show and fan convention for the YouTube scene, and learned firsthand that YouTube culture is a thing unto itself.

And this brings us to Maker Studios, which was founded inand styled itself as a sort of United Artists for the digital-video era. Never heard of them?

The idea for Maker involved pooling resources, and bringing more video-makers into a kind of talent network. Maker would provide resources like studio space, cross-promotion, potential deals with brands, ken calhoun forex general expertise.

YouTubers who signed on would fork over some of their channel revenue. Today this network claims about 55, YouTube channels. These include Epic Rap Battles of History — example: If that sounds a bit lowbrow forex forex trading secrets book sophomoric, just try watching.

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Why would Disney want a piece of this action? Both Epic Rap Battles and PewDiePie are among the most popular channels on YouTube, and Maker says its network racks up a combined 5. Maker is not the only business built around this model: And its brief history has not been terribly how much money does shay butler make. Prominent YouTuber Ray William Johnson broke with Maker in a messy monetary disputeand co-founder Danny Zappin sued the company after he was replaced by a new CEO last year.

More broadly, many YouTubers see the network model in general as exploitivetaking more from video makers than it provides. But the deal is a genuine landmark just the same.

Reviews How To Deals Video Games Pogue Apple. What Is Maker Studios?

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