Cattle feed marketing strategies
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Membership Benefits Products and Services Join Now. Real-World Education for Modern Marketers Join OverMarketing Professionals. Know-How Exchange Ask your question Rural Marketing Of Cattle Feed Supplement. Vinay, Please correct me if I am wrong, but I assume your main concern would be your distribution network - reaching out to villages and communicating directly to the Rural customers. Here are a few suggestions: Your primary objective should be to convince the heads and other biggies of the village, after which your task would be much easier.
Case studies have proved that the influencer can make a big impact on your distribution network Asian Paints, E-choupal,etc. Try and tap this opportunity and make your products available at all possible touch points. With high footfalls, you could ensure that your product is visible to your customers.
Get in touch with all the local cooperatives at places you would like to tap, and start marketing with them. You can be a stock market genius download pdf were some of the points I thought would be pertinent to your case.
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Else the best distributors are the pharmaceutical goods distributors - use their existing network to distribute your product in U. What you could possibly do is get a direct interface with the farmers, not through this "established" traditional distrubution channels, but direct sourcing channels that interface with the villages. For instance, as I mentioned earlier, Choupal Sagar Sehore,MP and other similar rural retail outlets Haryali Kisan Bazar,UP directly connect with the villagers.
Tying up with them will have just one intermediary and thereby, not have much impact on your margins. Again, though Word-of-mouth WOM is the most effective approach in the villages, you could use Radio as a medium to communicate.
You could look into piggybacking on that setup. Sign In Email address Password Remember me Forgot your password? Become a Member Quick Implied volatility option strategy Guide.
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